Ranking Kings are different to others targeting ‘SEO Chester‘.
We are not a big company, we are a small group of SEO experts looking to work alongside your Chester based business to make it an online success. Make no mistake when picking your SEO Chester specialist, we can do it too.
A Small and Dedicated Team of Chester SEO Experts
Our small team are among the most experienced and time served people anywhere when it comes to understanding how Search Engine Optimisation works and to get the best for your business.
Is this you?
- You have a new website?
- You already have an SEO company but are not seeing results?
- Do you own SEO but are getting confused or overwhelmed?
- Have an existing website but not sure about SEO but know you need it?
We’ve personally ranked hundreds and hundreds of keywords (these are the phrases that people type into search engines such as Google) and made a success of countless websites. This is a game for us, one that we take seriously. We are passionate about what we do, if you love your own business then our partnership would be the ideal match.
Here is an overview of how SEO would work
SEO is essentially made up of two factors:
On Page SEO is how we make your website better for the search engines, easier for them to understand, quicker to load, slicker code, more meaningful image information and much more.
Without doing the on page SEO correctly the next phase will be a lot harder to get right and may even not work at all.
Off page SEO is how the rest of the internet see your website. This is made up essentially of signals from other websites to your own website. This is things like social signals, citations, where your brand appears online and most important of all backlinks.
You cannot rank in any search engine without backlinks. A backlink is when another website votes for your own website and by including a clickable bit of text that when a user clicks it is then taken to a page on your website (or web property such as your Facebook page, LinkedIn profile or whatever).
Although both are absolutely essential for being able to rank in search engines such as Google, it’s the detail which is the difference between success and failure.
Let’s look at a few examples of how people fail with their SEO:
Badly Coded Sites
In this day and age if you are a business who has potential customers online then you need to be online too. Most companies have a website, a Facebook page and perhaps other social profiles such as LinkedIn.
Where people go wrong is they tend to go with a CMS which is cheap like Wix (no offence to Wix because they produce great looking sites but they are rubbish for SEO).
Without considering what happens after a website is live is a site that in terms of being able to attract visitors through Search Engine Optimisation is set to fail from the start.
Having a poorly coded website that is slow to load and has a poor URL structure is by far the most common thing that we see from enquiries to Ranking Kings and other projects that we work on.
We can help here, no problem.
Websites Who Don’t Do Anything
Having a website is just the start of things. If you want to attract new business through it then you need to promote it to the people who could potentially buy from you.
A lot of people simply don’t have time to promote it. It’s something that we see a lot, you are so focused upon just doing the work that you already have that you don’t have time to do anything with your website.
This is fine, it’s where we can help.
People Who Do SEO Wrong
SEO can be confusing to a lot of people. There are around 200 different factors to consider so it’s no reason people get it wrong.
This is a scenario that we come across quite often too. You take an interest in your marketing and want to do SEO yourself but it either doesnt’ work, you go for the wrong keywords or (again something we see a lot) it USED TO work but now doesn’t or worse still you have got a Google penalty.
Sometimes it’s difficult to pick up the pieces from bad SEO especially if you have bought cheap and nasty links from Indian companies. But it’s not impossible and there is always a way forward, even if it’s not exactly what you had in mind yourself.
We are experts at turning the tide from wrong to right when it comes to effective online marketing. If you are in Chester then give us a call and we’ll fix it for you.